Seeing eye to eye

Interviews are powerful because they’re so personable—getting up close to your customers


Interviews can be purposed for websites, videos, CDs, broadcast media, or internal and external publications, as well as social media. Expert interviewing is what you want when interviewing your experts.



Inside Supply Chain Globalization at GM: An Interview with Adriana Karaboutis, Process Information Officer for Global Purchasing and Supply Chain (i2’s Supply Chain Leader magazine, October 2007)

  Dell 2.0: Becoming the Customer’s Trusted Adviser: An interview with Richard L. Hunter, VP, Customer Experience, and former VP of Americas Operations (i2’s Supply Chain Leader magazine, April 2007)
  Planning at a Global Scale Pays Off for VF Corp.: An interview with Ellen Martin, VP of Supply Chain Systems at VF Corp. (i2’s Supply Chain Leader magazine, October 2006)
  Big Is Beautiful at Panasonic: An interview with Mike Aguilar, Senior VP of Supply Chain Strategic Initiatives (i2’s Supply Chain Leader magazine, Spring 2006)
  Larry Thomas on Art and Education: An interview with the retiring Academic Dean at San Francisco Art Institute, published in the Institute’s magazine for alumni, trustees, and funders (Spring 2005)
  Inside Outsourcing at Celestica: An interview with Andrew Gort, Exec. VP for Global Supply Chain Management ( Insight, Summer/Fall 2001)
  Cisco Markets Convergence: An interview with Eugene Lee, VP of Marketing, Cisco Internet Communications Software Group ( Insight, Spring 2001)
  How Video Is Going to Transform Business: An interview with Gerald J. Burnett, founder of TIBCO predecessor TSS, and CEO of Avistar Communications Corp. ( Insight, Fall/Winter 2000)
  Sustaining a Culture of Innovation at W.L. Gore & Associates: An interview with Robert Lyon Henn, Global Leader of R&D ( Insight, Summer 2000)
  Acquisition Gains & Pains at Eaton Corporation: An interview with David Adams, VP of Acquisition Integration ( Insight, Spring 2000)
  Industry Clockspeed Is Getting Faster: An interview with Charlie Fine, MIT Professor and author of Clockspeed: Winning Industry Control in the Age of Temporary Advantage ( Insight, Winter 1999)
  Operating at Internet Speed: An interview with Inktomi CEO David Peterschmidt ( Insight, Summer 1999)
  Running the Powertrain at GM: An interview with GM VP Arv Mueller ( Insight, Spring 1999)
  Creating a Culture of Leadership at NCR: An interview with ‘Mr. ATM,’ Jim Adamson ( Insight, Fall/Winter 1998)
    Supply Chain Managers—Much More than Middle Men: An interview with Greg Frazier of Avnet ( Insight, Summer 1998)
  Time Is the Competitive Differentiator of the ‘90s and the New Millennium: An interview with Maurice Holmes, Chief Engineer of Xerox ( Insight, Spring 1998)