What are your competitors saying?

And how are you differentiating your organization?

We can help you understand the ways in which you offer unique value compared to your competitors by conducting market research on the Web as part of a branding or re-branding effort. Here, we focus on key messages and positioning, helping you to understand and express your own differentiation.

Representative Achievements

  • Helped a forensic accounting firm understand its competition as part of a re-branding effort
  • Evaluated the strengths and weaknesses of a marketing agency’s attempt to update the brand of a prestigious art institution, creating internal and external communications that built on the new identity
  • Led the effort by a global management consultancy to update its brand for e-commerce