| We
can help you understand the ways in which you offer unique value compared
to your competitors by conducting market research on the Web as part
of a branding or re-branding effort. Here, we focus on key messages
and positioning, helping you to understand and express your own differentiation.
Representative Achievements
- Helped a forensic accounting firm understand its competition
as part of a re-branding effort
- Evaluated the strengths and weaknesses of a marketing agency’s
attempt to update the brand of a prestigious art institution, creating
internal and external communications that built on the new identity
- Led the effort by a global management consultancy to update its
brand for e-commerce
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Editorial
Direction